The automotive tyre market in Brazil is a significant and dynamic part of the country's economy. Fueled by a large and aging vehicle fleet, a growing middle class, and new trends in vehicle manufacturing, the market continues to expand. Let's delve into the key drivers and trends, from the high demand for replacement tires to the growing popularity of all-season and high-performance tyres. We'll also explore how factors like government regulations and rising demand for electric vehicles are influencing the market.